Asociația
pentru
Generația Ta
Improving the life of the community
Roles
Branding, Strategy, Print Design
Release
2016
The Story
Every project brings a new challenge and this one was no different. AGT (Asociatia pentru Generatia Ta) organizes socio-cultural activities wishing to improve the life of its community by valuing the human potential and their responsibilities towards others. More specifically they put into play and promote cultural activities also finding young talents from different social environments giving them a chance to develop their skills and experience.
Given the complexity of the organization we managed to find a graphical symbol which would incorporate the brand values and at the same time give it an aesthetically pleasing look. The colors and the typography had to be clear and make sure it would stand out in any give context.
The final result was really appreciated by the client and we can’t wait to do more projects together!
Moodboard
Logo Design
Main Attributes
Creative
Social
Artistic
Dramatic
Color Palette
Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.
Typography
Typeface
BW Modelica
Mockups
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