Impera
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Roles
Branding, UI/UX Design, WordPress Development
Release
2020
The Story
When it comes to borrowing money, not everyone has the same options but luckily there are companies that are willing to lend money even to higher-risk cases. Impera is such a company that tries to help less fortunate people with a complex set of services targeted especially towards the needs of clients from poor rural regions. In order to reflect the character of the company, we developed a visual identity that talks easily to the common man. First, we created the logo and continued to expand the brand on the website and all the marketing materials.
Logo Design
Main Attributes
Consultancy
Loans
Credit
Social
Color Palette
To emphasis the human and social nature of the brand, we used a pair of warm complementary colors made out of a light warm beige and a darker desaturated blue.
The blue tones serve as a background and the dominant color, while the beige acts as the accent color.
The blue tones serve as a background and the dominant color, while the beige acts as the accent color.
HEX faa378
RGB 250 163 120
CMYK 0 43 54 0
HEX 00548c
RGB 0 84 140
CMYK 99 72 20 4
Typography
Typeface
Poppins
Mockups
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