Each and every one of us is unique and precious, especially when it comes to our children. And it's only logical that we should treat each other properly like unique gemstones, but most often we forget this and we let out negative emotions get the best of us. Psygems takes on the challenge to make people feel great again with the help of creative workshops and various activities. The butterfly has been for a long time a symbol associated with human development and personal growth. Combining the butterfly shape with the characteristics of the name we came to an interesting result and unique visual concept that attaches perfectly to the brand.