Psygems

Counseling and Psychological Services

Roles

Branding, UI/UX Design, WordPress Development

Release

2018

The Story

Each and every one of us is unique and precious, especially when it comes to our children. And it's only logical that we should treat each other properly like unique gemstones, but most often we forget this and we let out negative emotions get the best of us. Psygems takes on the challenge to make people feel great again with the help of creative workshops and various activities. The butterfly has been for a long time a symbol associated with human development and personal growth. Combining the butterfly shape with the characteristics of the name we came to an interesting result and unique visual concept that attaches perfectly to the brand.

Moodboard

Logo Design

Main Attributes

Transformative
Analytic
Psychological
Social

Color Palette

Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. It can irritate or soothe your eyes, raise your blood pressure or suppress your appetite. When used in the right ways, color can even save on energy consumption.
#FF9EB3
CMYK: 0 48 11 0
#53DBC7
CMYK: 45 0 25 0
CMYK: 54 46 46 11
#787878
CMYK: 36 0 9 0
#7AE7EB

Typography

Typeface

Futura & Open Sans

Mockups

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